The digital marketing industry is constantly evolving with new trends and strategies and the industry is predicted to reach $807 billion by 2026. What is daunting however is to keep pace with the ever-evolving trends, technologies, algorithm updates, and platforms that closely align with your core target persona to ensure you create a powerful customer impact across all channels. From chatbots to video marketing, influencer marketing, and more, how can one ascertain the digital marketing trends that are best suited for their brand?
Let’s explore some of the most effective marketing trends of 2023 that can help you increase your visibility, improve traffic and engagement and help you garner long-time customer relationships.
1. Personalization
Personalization is a critical component of any marketing strategy today. There is nothing that matches a personalized message that caters to the demographics, preferences, and behavioral attributes of the customer. Consumers are human, and they connect more actively to things that are relevant and meaningful to them. Personalization helps marketing teams to learn about the current needs of customers and potential future interests. Successful brands review data from different personalization techniques from time to time to analyze what’s working and continuously ensure personalized marketing experiences for every single customer profile across all channels.
2. Video Marketing
There’s no denying that video marketing is currently leading the industry as one of the most powerful digital mediums that influence the desired customer response. Using videos as part of the brand’s growth marketing strategy is gaining a lot of traction across businesses of all types, including entrepreneurs and small businesses. Whether it is brand awareness, engagement, or conversions, videos are a great way to garner audience attention and influence the desired behavior. With video marketing businesses can increase brand awareness by 75%, website traffic by 53%, and sales by 38%. The outcome is quite amazing, isn’t it?
3. Voice Search Optimization
63% of consumers use voice search to find information about a business online. Optimize your content for voice search, make sure your website is mobile-friendly as most people use voice search on their mobile device, use long-tail keywords that help to answer specific questions, and tap on this market in order to capture the growing number of people using voice assistants today.
4. Artificial Intelligence
Today AI and digital marketing go hand in hand. Thanks to the likes of DALL-E and ChatGPT they have simplified customer operations, optimized business processes, and optimized the usage of time and resources. For every single function from coding to blogging, and designing, AI platforms use predictive analysis and machine learning to ensure personalized customer experiences and help brands to increase ROI with measurable returns.
5. Influencer Marketing
As per excerpts from a recent survey 1 in 4 marketers currently leverage influencer marketing, how about you? It is a great way to garner audience attention, enabling greater engagement and conversions. Influencers share a strong rapport with their fan communities, they harness social media accessibility to establish personal connections with their followers and gain their trust. Influencers are often real-life consumers who have great subject matter knowledge and expertise. This gives them greater leverage to empower followers and influence the desired action. What is critical for brands however is to partner with influencers who align closely with their brand vision to ensure greater success with influencer marketing.
6. Chatbots
AI-powered chatbots can improve your marketing efficiency and assist customers with inquiries in real-time through messaging channels or voice assistants. It is a great medium that allows businesses to serve more clients with fewer resources and effort. Furthermore, it helps brands to segment traffic, speeds up customer responsiveness, helps in nurturing leads, boosts engagement, and a lot more.
7. Social media stories
Social media stories have branched out from Snapchat to nearly every other social media platform today. This isn’t anything new, but as more and more platforms add this functionality to their apps it is critical for brands today to understand how to use this avenue to their advantage. Social media stories are an excellent way to reach out to your followers, it is quick, spontaneous, and cost-effective.
8. Interactive content
Interactive content is increasingly gaining strength in marketing, as it combines the best of information and entertainment. It helps the user to feel more stimulated to consume content that triggers their attention. Engaging content formats like polls, ebooks, landing pages, quizzes, surveys, infographics, and videos, are all forms of interactive content that are designed to increase engagement and drive more conversions. This marketing technique is a great way to increase user engagement, gather customer feedback, optimize lead generation and boost conversion rates.
9. User-generated content
User-generated content is original, brand-specific content that is created by customers and published on social media platforms and other channels. It comes in many formats, including videos, images, testimonials, product reviews, live streams, or even a podcast. It is used across all key stages of the buyer’s journey to increase engagement and influence conversions. It can be extensively used on social media and other channels, such as landing pages, emails, and other checkout pages. User-generated content takes authenticity to the next level and helps in establishing brand loyalty, and authenticity. It acts as a trust signal thereby increasing community, furthermore, it boosts conversions and influences purchase decisions.
10. Augmented reality
Today augmented reality is one of the core pillars of the digital marketing strategy of big and small brands. Marketing managers can now ensure that their digital marketing campaigns are more innovative and engaging by letting people connect with the brand. Did you know that 74% of online shoppers buy products they did not plan to because of AR? Or that 64% of them prefer retailers that use AR? Modern businesses are increasingly leveraging the power of augmented reality (AR) and making their digital marketing strategy more robust and engaging to ensure positive customer experiences and greater revenues. It helps you garner greater customer attention and enables product visualization even before the purchase. IKEA, Nykaa and Lenskart are a few of the many brands that ensure this, letting customers virtually try before they buy.
11. Immersive experiences
Immersive experiences are a powerful tool for digital marketing and have the potential to revolutionize the way brands interact with their total addressable market. What is important however is that brands need to start by identifying their overall goals and business objectives, consider their target audience, and design an intuitive and engaging user experience, that can remarkably increase engagement, improve brand awareness and increase sales.
By adopting these top marketing trends as part of your multi-channel campaign arsenal you can garner traction and influence a greater percentage of your total addressable market. Whether it is branding, increasing leads and revenue, or expanding the reach and scope of your business, these top marketing trends can help you get there faster.
