7 Email Marketing Tips to Increase Your B2B Sales in 2021

Email marketing is the prodigal son of digital marketing, making it very crucial and important to any digital marketing strategy, sending holistic emails to potential prospects and customers has turned out to be highly effective, aiding high conversion rates and turning one time buyers into loyal brand fans.

According to statistics, over 4.1 billion people worldwide use Email. Wow! That’s like half of the world’s population using email, so, not using an active email marketing campaign in this era is a massive loss to your brand.

Email marketing was and will be one of the convenient, effective ways to communicate with your consumers and target audience.

But in order for your emails to be successful, there are certain aspects you need to be very careful about to improve your chances of increasing your conversion rate.

Let’s dive right into it,

Personalize your Emails

Personalization in email marketing today has gone beyond just including a first name in the subject line or salutation. By personalizing your emails you solve your consumers’ specific problems, and add immediate value.

The sooner you do personalise, the sooner your consumers will understand what you present. Targeting subscribers and sending them personalized, super relevant emails is the best way to connect with your prospects and potential customers.

Make sure that you send different emails to different people on your list, so for example, if your customer leaves the site after adding products to the cart, remind him that he has items waiting for him in the cart and encourage to check the items out, or, send your new subscriber a welcome message, as soon as he subscribes for your newsletter, the possibilities of personalising your email content is literally endless.

With the rise in more and more email marketers, a lot of marketing tools have come forward to help you in this quest. Thanks to the growing AI technology, it has become extremely easy to personalise emails at a larger scale.

Automate your campaign

Decrease the  manual intervention of your physical labour by automating your email marketing workflow, just set up the automated stream and sit back relax because the software is going to work its magic totally on its own.

An automated workflow will automatically send email campaigns to your consumers’ email list, just predefine a specific criteria to trigger the workflows and off they go.

Study says that B2C marketers who employ automation have witnessed conversion rates as high as 50%.

Scrub your Email list

Maintaining a hygienic email list is very important to your email marketing campaign, email list scrubbing should be done without fail for every campaign, in order to boost your email marketing campaign by making sure that there are fewer  bounces, and your emails are not flagged as spam.

Make sure to leave behind only those email addresses that are valid, active and which engage with you. This means to send the emails to consumers who actually open your email, invest their time to read it and maybe even click on your CTAs.

Choose best Email subject lines

The golden rule of email marketing is writing attention grabbing, mind blowing subject lines, 33% of email recipients open the email based on the subject line, it has been the most important aspect since eternity, depending upon how catchy your subject line is, a consumer will decide to open your email.

The chances of your subscriber to open your email is directly proportional to the interest generated by the compelling subject lines you write.

Make sure that your subject line says exactly what’s in the email, remember to keep it short and relevant, use surprising and controversial lines to generate interest and curiosity.

Write Fresh content

Nobody likes long and lengthy emails, the modern consumer has become lazy over the time to read your email word by word. Try keeping it short and to the point.

Do you want your subscribers to engage with your email and read it through till the end, then avoid making it Text-heavy, make your email easy to ready and catchy.

Write fresh content, and always choose quality over quantity. Stagnant content drives away people, stop using the same old dull sales pitch lines, instead use interactive shiny content.

Stop being limited to text based emails, explore the vast world of video content, infographics, and Gifs. marketers who use video content have noticed higher conversion rates, video content increases trust and builds brand awareness, and readers love obtaining information from infographics.

Wisely use Call To Action buttons

CTAs should be placed in a way that they are clearly visible and strategically placed within your email. You do not necessarily need flashy bright red buttons poking your readers eyes, rather add a simple link within your email body, at a place where it fits naturally and is easily visible.

Don’t force your subscriber to go looking for your call to action button, if you want your subscriber to engage with your email quickly.

CTAs serve as the transition between the phases of the buyer’s journey, eventually sky rocketing the engaging rate and motivating your sales funnel, a well placed CTA will drive immediate action.

Analyze your email marketing statistics

Having track of your campaign’s progress is one of the fundamentals of achieving successful results, analytics help you tweak your program based on the statistics some analysis tools provide.

You would definitely not want to miss out on these crucial metrics like click through rate, conversion rate, and more importantly bounce rate, having a track of these aspects will help you chisel your campaign.  

Wrapping up

More than 82% of B2B and B2C companies use email marketing technology, and time and time again email marketing has proven its dominance in the marketing ecosystem. For every dollar spent on email marketing, it generates $44 in ROI.

It’s time to rethink your priorities if your business strategy does not involve email marketing, now get out there and ace the game with this comprehensive list of email marketing tips.