Marketing commandments

Generating leads for your business is only half work completed, the crucial moment arrives after a lead is generated, that is converting a lead into a paying customer. Learning how to effectively convert all your leads into paying customers is the mightiest weapon you may possess.

This article comprises 7 essential tips to help you convert your leads into recurring customers, understand and make a routine out of these tips and you will have yourself a perfect recipe for maximum lead conversions.

But, first things first,

So, What Is Lead Conversion?

Lead conversion is the process, wherein, a potential lead or prospect who is interested in the product, service, or idea you are selling is convinced to purchase it from you, hence converting them into a ‘paying customer’.

Amid this lead conversion process, your sales team plays a vital role in converting a lead into a customer, since it is up to your sales team to convince the lead why your product is best for them and how it is going to benefit them.

A good sales team adheres to the objective of building a trusted relationship and bring out the best customer experience so that a consumer is impressed motivating him/her to move ahead in the sales funnel and close a deal.

  • Exploit the power of giveaways

Let us agree with the fact that, we all get excited when we get free stuff, I mean who doesn’t like free stuff? Giving away a free product or offering a limited-time discount is an effective way to increase your conversion rate.

The giveaway does not necessarily have to be expensive or extravagant and the discount doesn’t need to be a huge one. One can simply not ignore a free product even if it is not of great value.

  • Focus on providing the best user experience

It is a proven fact that a good user experience is a shortcut for your business to succeed, user experience is the deciding factor for a consumer whether to move further with the deal or not.

Just think about it, why would anyone want to buy from you if their experience with you is not good enough? As simple as that, place yourself in the customer’s shoes and build the process the way you would want it to be, although not every user might think exactly like you but the objective is to create a seamless and hassle-free process.

  • Understand your audience

Understanding your average consumer will help you win this league, try to understand what your consumer expects from you, or what problem they face, what are the pain points your customer experiences.

When offered what is expected of you right at the beginning will cut down the length of your sales funnel journey drastically, the consumer is most likely to be impressed by you in a split second. It’s no rocket science, it’s just basic human behavior.

  • Good content plays a key role

Your content speaks to your customer directly during the process of lead conversion, create engaging and convincing content. A good content package is what shows the user, DNA of your brand, it tells the user why your brand is better than the rest available in the market.

Content is the only way where you can enlist details of all the advantages of using your brand and show your lead why using your brand will be beneficial to them.

Invest time and money in creating good content which speaks to your users rather than utilizing it as a tool to rank better on SERPs.

Create informative video content, designate a section to How-tos and FAQs. Having a detailed FAQ section will cut down the work of your sales representatives.

  • Follow up is necessary

Once a customer has shown interest in the product or service you offer, it is extremely important to follow up with them at least three to four times before closing a deal.

Furthermore, following up is a way to tell your lead that they are important for you, it gives an individual the essence of being wanted.

After the initial contact, a simple email or text asking if they are satisfied or do they have any further questions regarding the product or service will motivate your user to get back into purchase mode.

  • Leads don’t like waiting

I don’t have to stress enough on this point because it is a well-known fact that leads don’t want to wait, if you don’t address them quickly they are going to move on to your competitor.

Don’t miss out on an important lead by responding to them later you can easily lose a potential customer for delaying your response.

  • Happy customer reviews impact new customers directly

Pay very keen attention to your review section if you have one, and if you don’t, I would suggest you integrate an active review section and encourage your customers to leave you a review.

because firstly, it will help you improve your product or service according to the ever-demanding customer base, and secondly, you can leverage the review of a happy customer.

Highlight your good reviews, because 98% of new leads read reviews about your product, company, or customer service and get directly influenced by the good reviews and compel them towards closing the deal.


As mentioned above, your sales team plays a very crucial role in converting the leads, it is responsible to compel leads down the sales funnel. So pay very close attention and wisely build an effective sales force.

In addition to that, fabricate an internal strategy wherein your marketing team and salesforce work meticulously together, because marketing and sales are two attributes that go hand in hand.

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