Around 75% of B2B business marketing took place on Twitter.
Are you someone looking to leverage this space to build your brand and market it efficiently? Then beware, it’s a rat race! The trick is to ace it without much hassle, and that’s where Twitter Analytics Tools come into play.
When it comes to social media marketing, it’s not only about consistency and great content, you must keep track of your performance, be it follower count, new followers, unfollowers, mentions, engagement, and more. Twitter Analytics Tools are the perfect way to go about it if you wish to bridge the gap between you and your prospects and build your brand true to its values.
Here are 8 top Twitter analytic tools you need to know in 2023 to audit your Twitter marketing efforts.
1. Hootsuite Insights
Hootsuite Insights is one of the most prominent Twitter analytics tools provided by Hootsuite, a popular social media management platform. It essentially eavesdrops on your prospects and tells you exactly what your potential customers are looking for.
From tracking Twitter activity in real-time to performance metrics such as monitoring brand mentions, tracking hashtags, and identifying influencers in specific industries, Hootsuite Insights opens up a large number of avenues for you to build your brand on Twitter.
2. Twitter Analytics
- Tweet activity: it measures engagement metrics and provides insights to make each tweet more worth it.
- Followers: it profiles the interests, location, and demographics of your followers and provides insights to nurture your growth on Twitter.
- Twitter Cards: it tracks click-through rates, open rates, app, installations, retweets, and more.
3. Brandwatch
4. Tweetbinder
5. Buffer
The most cutting-edge social media analytics tool for reliable reports is Buffer. Using a single user-friendly analytics dashboard, it tracks user performance and generates data for Twitter, Instagram, and Facebook.
Also, it offers information to raise sales, engagement, and reach. Today, more than 75,000 businesses utilize Buffer, including by established brands like FOOD52, Huckberry, Shopify, Spotify, and many others for analyzing Twitter activities and helping them expand their business through social media platforms.
6. Followerwonk
7. Keyhole
It offers in-the-moment hashtag tracking so users may assess their social media campaigns and hashtag stats. Influencer marketing, campaign and brand monitoring, market research, and event tracking are all included. This is most likely the greatest tool for compiling data and creating reports that are currently available.
Keyhole has over 5000 customers across the world including agencies, non-profit organizations, and media outlets. Some of the brands that have collaborated with Keyhole over the years include Melt, Jelly, Soapbox, Ogilvy, McCann, and others.
