Email marketing today is widely exercised by businesses of all sizes across various industries. Email marketing is a major part of a digital marketing campaign. Email marketing has gained enormous popularity and is every marketer’s favorite strategy due to its effectiveness and ease of use.A report suggests that email marketing has an ROI of whopping 4200%. This means that every dollar you spend on email marketing, you get $42 in return.
It is true that after looking at such lucrative number, business owners concede right away in an email marketing campaign. Why not? After all you are in the business to make money.
Email marketing does sound fascinating but there are lot factors revolving around email marketing that you need to get right for your email campaign to yield results.One such important factor that we are going to talk about in this article is Email Branding.
What is Email Branding?
A branded email address is the one that ends with your brand’s name rather than any email service provider’s name.
As you can see above, the email address on the left is generic and provided by free email service. Whereas on the right, is an exclusive branded email address. Which is of course a little complicated to set up but gives you the best bang for the buck.
Why is it important?
When you are running an email campaign the first thing your customers see is your email address. So, it is important to pay enough attention to email addresses. Hence, we have shortlisted the advantages of using a branded email address.
Enhanced Branding
Branded email address helps build your brand’s awareness. When you use the domain name of your website in your email address, it becomes easier for your customer to remember your company’s name and your company’s web address.
This will help your customers to find you easily on the internet. When the customer remembers your name, they will directly type the name of your company in a search engine.
Instills professionalism
Customers tend to trust businesses that are professional (for obvious reasons). A business that runs its campaigns on a free email provider does not look professional. You don’t want your customers to think you are not legit or someone who wants to con the customers.
If your business is in the growing stage, then you need to get rid of unprofessionalism as soon as possible. Branding your email address is a must if you are looking to establish a trustworthy relationship with your customers.
Less likely to be flagged as SPAM
When you are using an email from a free provider, your emails are at risk of getting flagged as spam. Once your emails start ending up in the spam section, then all the efforts you put into your email marketing campaign go in vain. You will not be able to present your content to your customers.
Many emails sent by businesses get flagged as spam because of using a free email provider. Using a branded email address will make your emails stand apart from spammy ones. Your emails are less likely to be flagged as spam when you use a branded email address.
Improved results
Free email address is not meant for the people looking at the bigger picture or rather say long run. Businesses today send email newsletters to their subscribers to keep in touch with them, which by the way works wonderfully. However, every email you send must be professional.
We are aware of how difficult it is to put together an email list, therefore, try not to lose them by using a free email address. A branded email address will cultivate trust in your customers and motivate the buyer’s intent.
Wrapping up…
Maintain a good brand image is the most important thing to succeed as a business. Because it directly impacts the buyer intent of your customer. The more trustworthy you are, the more money you make. Because people only do business with whom they trust. And using a branded CEO Mailing List address helps you build a trustworthy brand image.
