Fortune 500 Companies Using Salesforce

25 years into the business today and Salesforce has been leading the industry as the number 1 source for CRM solutions enabling brands to manage their data better.  Salesforce CRM is a cloud-based software that is designed to help brands manage their customer relations. It helps in the storage and management of customer data all in one place to assist marketing, sales, and other teams in coming together to ensure positive customer experiences.

The Salesforce CRM is indispensable in helping sales professionals track, and manage leads and enables brands to get a unified view of all their customer communications.  For over 2 decades today, Salesforce has partnered with start-ups and leading brands across industries to deliver transformative outcomes, operating as a trusted digital advisor creating solutions to unlock success.

Salesforce has a market share of 27.68% in the CRM platforms market.

Salesforce Market Share

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The revenue graph of Salesforce has seen steady upward growth for the last 10 years leading the industry as the biggest CRM software.

Salesforce Revenue

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What is the Percentage of Fortune 500 Companies Using Salesforce – Some Interesting Stats

Salesforce is a global leader providing Customer Relationship Management (CRM) software in core business operations that include customer service & support, sales & marketing automation, analytics, document management, and custom application development that can be easily integrated with other applications. It provides a great platform for customers to build and run their business applications seamlessly.

Salesforce however is not limited to the big brands, it helps all types of companies to stay connected with their customers through mobile, cloud, social, IoT & artificial intelligence (AI). Here are some interesting Salesforce stats to give you a comprehensive overview of this Cloud-based CRM powerhouse:

  • Salesforce has been ranked as the top CRM provider worldwide, with a market share of 22.9%.
  • More than 150,000 companies worldwide use Salesforce.
  • Salesforce has over 79,390 employees globally.
  • In the 2023 fiscal year, Salesforce’s revenue was over $31 billion.
  • The United States is Salesforce’s most significant market, with 617,271 customers.
  • Service Cloud generated $5.19 billion in revenue.
  • 52% of companies saw increased lead volume when they started using Salesforce.
  • 74% of sales professionals and 54% of marketers use Salesforce Analytics Cloud.
  • Salesforce’s ROI increased by 299% over 3 years for Salesforce Marketing Cloud.
  • Salesforce spends nearly $22 million to Ensure Equality in Employee Pay.

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Top Fortune 500 Companies Using Salesforce

From motor vehicles and parts, internet services, retailing, telecommunications, food services, to healthcare there’s not a single industry or brand type that goes without using the Salesforce CRM to ensure positive customer relationships. Let’s deep dive into some of these Fortune 500 companies using Salesforce and ascertain how it helps boost their brand success and performance.

Top Fortune 500 Companies Using Salesforce

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  • UnitedHealth Group
  • Cencora
  • General Motors
  • Kroger
  • Verizon Communications
  • Fannie Mae
  • Meta Platforms
  • Archer Daniels Midland
  • Citigroup
  • Pfizer

1. UnitedHealth Group – UnitedHealth Group is an American multinational company offering insurance products health care services and care delivery aided by technology and data. The world’s largest healthcare company by revenue uses the Salesforce CRM to personalize member experience. With the Salesforce Platform, they assist members with the right information and offer services that help them live healthier lives.

2. Cencora – Formerly known as AmerisourceBergen, Cencora is a US-based drug wholesale company with an annual revenue of $238,587 Billion. It offers exhaustive consulting and end-to-end drug distribution services that are related to patient services and medical business operations. Cencora relies on Salesforce for its seamless integration that helps bring together separate business units to assist customers and be more effective in the marketplace.

3. General Motors – General Motors uses Salesforce to find high-margin retailer deals. It uses Salesforce tools, including the Salesforce Partner Community, to collaborate with merchants and lets them work alongside General Motors on marketing campaigns. General Motors’ long-term plan is to develop custom service connections with merchants across six categories including hotels, dining, fuel services, parking services, retailers, and General Motors dealerships.

4. Kroger – The Kroger Company is a US-based retail giant that runs multi-department stores and supermarkets throughout the United States. The Kroger Company is the United States’ fifth-largest general retailer and the largest supermarket operator by revenue. Kroger has been able to quadruple its revenue with Salesforce which offers a unified platform designed to drive intelligent integrated, and innovative multi-channel shopping experiences with consumers across mobile, web, social, and the store.

5. Verizon Communications – Verizon Communications also known as Verizon is a US-based multinational telecommunications enterprise. It is the world’s second-largest telecommunications company by revenue. Verizon has been able to improve sales effectiveness with the Salesforce Analytics Cloud. It helps sales reps be more effective in every sales interaction, and the sales data helps in optimizing the sales cycle further.

6. Fannie Mae – The Federal National Mortgage Association (FNMA), commonly known as Fannie Mae, is a US-based government-sponsored enterprise (GSE) and, since 1968, a publicly traded company. Fannie Mae manages purchase applications of mortgage loans through its lender portal, built on Salesforce. To improve the review and approval process, Fannie Mae uses Salesforce Lightning to streamline its pricing tool which helps in cutting the turnaround time for pricing from days to minutes.

7. Meta – Meta Platforms Inc. is an American multinational technology conglomerate that ranks among the largest US-based IT companies, alongside other Big Five corporations Amazon, Apple, Alphabet (Google), and Microsoft. Meta CEO Mark Zuckerberg partnered with Salesforce to ensure Salesforce’s customers can benefit from the WhatsApp Business App through WhatsApp’s Cloud API considering how most people today prefer to communicate with businesses over text.

8. Archer Daniels Midland – The Archer Daniels Midland Company also referred to as ADM, is an American multinational commodity trading and food processing corporation that runs more than 270 plants and 420 crop procurement facilities globally. It ranks 35 in the 2023 Fortune 500 list of the largest United States corporations with over 41,181 employees and revenues of USD 101,556. Archer Daniels Midland chose the Salesforce Configure Price quote to integrate it along with the existing systems to increase efficiency, save time, and optimize costs.

9. Citigroup – The third-largest banking institution in the United States by assets, Citigroup Inc. or Citi is a multinational investment bank and a financial services enterprise. With innovation and transformation at its core, Citi has partnered with Salesforce to introduce new ways of driving digital transformation based on outcomes-based thinking. Through this collaboration, Citi’s focus is to be recognized as the digital bank of the future and deliver innovative ways to interact with its customers.

10. Pfizer – Pfizer Inc. is a US-based multinational pharmaceutical and biotechnology corporation that produces medicines and vaccines for cardiology, endocrinology, immunology, oncology, and neurology. Ranking 38 on the Fortune 500 list, Pfizer uses Salesforce as a strategic platform for customer-facing employees, relationship management, and various lifecycle, functional, and business workflow applications. With the Salesforce platform, Pfizer has been able to innovate and engineer breakthrough digital products to maximize business performance and reform global health.

11 Reasons Why Fortune 500 Companies Use Salesforce

To keep expanding the business is not very easy. It requires brands to increase sales, but this goes beyond pitching your products and services to customers and potential prospects. A brand can experience measurable returns if there is an efficient mechanism of gathering leads that can be nurtured with the right information and potentially converted into long-term customers.

Additionally closing sales faster, better data management, increasing business process efficiency across teams, and more can help brands boost their efficiency and business performance. All of this and more is precisely what Salesforce does, making it the most preferred CRM software by Top Fortune 500 companies worldwide.

Here are 11 reasons why Top Fortune 500 companies choose Salesforce over the rest of the CRM platforms in the market.

1. Optimize Time and Costs

With Salesforce, you can automate processes that can reduce significant time, effort, and costs that can be utilized elsewhere. Instead of manually filling out data, you can automatically feed information into your database with just one click and focus on other business aspects that can maximize business performance. Additionally, manual data entry input can lead to errors and also be labor-intensive for your employees.

With automation, all of these challenges can be addressed to ensure optimal efficiency freeing up resource time that translates into savings. For instance, lead scoring, lead qualification, and lead assignment can all be automated against the lead score assigned to the prospect and determine which sales rep can interact with the prospect and have the system automatically assign all the information to a sales rep.

2. Better Lead Tracking

Salesforce helps to track leads and prospects, generate and convert leads, and also assess the lead quality.  Imagine having to invest time in leads just based on the initial contact. Not worthy, isn’t it? With the Salesforce CRM, you can effectively view information about the specific lead and ascertain precisely what they need and at which stage they were last contacted or which information they have been waiting for.  These insights can be used to maximize sales efficiency to track, manage, prioritize, and optimize conversions.

3. Efficient Email Tracking

With Salesforce you can keep better track of email communications. This helps in monitoring your leads better and understanding the ones that are moving forward and need more of your time and attention. You can also ascertain the CTR and the CTOR ratio that will help you personalize your marketing outreach based on specific lead behaviors rather than running mass campaigns that drive negligible results.

4. Maximize Customer Experience

When you have a comprehensive overview of the leads and prospects, you can stay on top of all the customer communications including emails and phone calls. When you are well organized and informed you can efficiently address all customer challenges and address these promptly. Additionally, the Salesforce CRM can be easily integrated with any point-to-sale system to gain insights into specific high-performing campaigns based on the filters you apply rather than having to review irrelevant information.
These customer insights can also be used to personalize campaigns based on the specific requirements of the prospects and customers can invariably maximize customer experience and increase retention.

5. Efficient Data Management

Lead scoring is a great way to measure the quality of leads. It helps you prioritize leads based on the score assigned and focus on the most promising ones that could lead to deal closure. By organizing data in the right formats, you can increase the efficiency of the sales reps so that they can get precisely the information they need without having to waste time and effort even on their mobile devices. You can also feed information from automation and analytics tools so that the Sales Cloud can update contacts based on website and campaign actions.

6. Estimate Sales Proposals

Most sales professionals use the sales forecast to estimate sales proposals. The forecast is used to predict revenue, profit and loss, cost of sales, cash flow, and return on investment. With Salesforce you can efficiently estimate and manage pricing decisions for future projects. Accurate sales proposals can be created based on detailed customer actions that can increase the propensity of the desired customer behavior, and strategically plan follow-ups without having to seem too pushy.

7. Greater Collaboration Between Marketing and Sales

The Salesforce CRM is a great tool for the sales and marketing teams to collaborate. The marketing team can understand the campaigns that are working and driving leads and work on aspects such as messaging and personalization that can increase CTR and CTOR further. The sales team can keep close track of the leads, understand their placement in the sales journey to take actions that take them closer towards deal closure. All of these insights can help the sales and marketing teams stay organized and plan their course of action toward ensuring optimal results.

8. Increase Customer Satisfaction

Customers like to be understood, and they are more likely to associate with brands that understand their pain points and offer them apt solutions that can help them address these. The Salesforce CRM offers a centralized data platform that helps brands view and access all client information including contact details, previous concerns, communication threads, and purchase history. This helps agents in personalizing campaigns across channels including email, social media, and mobile. Salesforce helps brands with a holistic understanding of their customers for improved engagement which increases customer satisfaction and drives long-term loyalty.

9. Improved Accessibility

The Salesforce CRM offers web and mobile apps that can be accessed at any time, anyplace across the globe through mobile or desktop.  This is a great feature for those professionals who travel often or work remotely to access critical data that can help them stay organized. Additionally, sensitive data stored in the protected cloud with Salesforce is more safe and secure than on any other local servers.

10. Scalability

One of the most important benefits of the Salesforce CRM is scalability. It helps you choose the features that you currently need and is flexible enough to scale to the requirements you need in the future. The Salesforce CRM lets you modify and alter its capabilities to expand your business requirements. This is one of the reasons why Salesforce is ranked as the leading CRM software in the industry. It helps in creating a lasting connection between brands and their customers throughout the purchase process.

11. Increased Revenue

Data storage, data management, lead scoring and allocation, follow-ups, analytics reports, campaign performance, personalization, cross-selling, upselling, and customer service optimization are all labor-intensive jobs when done manually. With the Salesforce CRM, all of these can be seamlessly automated with minimal human intervention saving huge costs for brands and helping them direct their time, effort, and resources in other strategic aspects that can have a direct impact on their business performance, and revenue ensuring long-term growth.


Salesforce is a great CRM tool that helps brands increase their marketing, sales, and customer service efficiency. For decades today, its capabilities have been facilitating effective operations of both small and large organizations across industries. The advantages of Salesforce extend beyond its comprehensive features and cloud-based architecture.

It has a host of benefits including lead scoring, and tracking, nurturing, analytic reports, employee and customer support, automation, customer service efficiency, data storage, and management, 360-degree customer view, task automation, personalization, scalability, and revenue optimization.

The Salesforce CRM provides a single set of tools for efficiently managing customers in one place across multiple channels and locations seamlessly. If you too are looking to implement the industry-leading Salesforce CRM, ascertain what processes you wish to automate.  Once you have a clear understanding of these you can plan, organize, and allocate your resources to the other key aspects of your business.

At TargetNXT we have one of the most exhaustive and accurate database of Fortune 500 companies using Salesforce. Feel free to drop us a message at [email protected] or connect with us at +1(800) 224–8308 and gain access to the right data that can double up your business performance and long-term growth.

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