How to Start Medical Equipment Business

The size of the global medical equipment market will reach around USD 893.07 billion by 2029. They help with everything from bandaging a sprained ankle to even diagnosing cancer. Medical equipment has diverse uses, from a layperson at home to hospital professionals. 

Medical equipment is a specific instrument, apparatus, machine, appliance, implant, or other similar or related article with a medical use. 

The business ecosystem in the medical equipment sector is diverse. Organizations are engaged in innovations that address critical health issues. With rising numbers, the medical equipment business can provide a good opportunity for new entrants. 

Types of Medical Equipment 

Medical equipment is used across the healthcare industry. Medical equipment is necessary to facilitate the medication process, from minor diagnosis to significant cure. Here are some examples for which the medical equipment can be used: 

  • Diagnosis, treatment, and ailment of a disease 
  • Providing information by examining the human body 
  • Life support 
  • Investigating, replacing, modifying the physiological process, etc. 

The medical equipment can be classified into the following  categories:

  1. Diagnostic Equipment
  2. Treatment Equipment
  3. Durable Equipment
  4. Life Support Equipment
  5. Laboratory Devices

Let us look at the detailed overview. 

1. Diagnostic Equipment 

CT Scan Machine

CT Scan Machine (Source: A large white machine photo – Free CT scan Image on Unsplash) 

Diagnostic devices and instruments are used to diagnose a patient’s condition. A test is conducted on the patient’s vitals.  

  • X-ray machines, Computed Tomography (CT scan), Magnetic Resonance Imaging (MRI), ultrasound, and other medical imaging machines are examples of diagnostic equipment. 
  • Diagnosis equipment includes devices like stethoscopes, dopplers, pulse oximetry, etc. 

2. Durable Equipment 

Blood Sugar Level Detector

Blood Sugar Level Detector (Source: Insulin Pump Pictures | Download Free Images on Unsplash) 

The equipment that provides treatment for specific conditions or illnesses is known as durable equipment. These are long-term reusable devices prescribed by doctors. They can be utilized at hospitals or homes. Some of the examples of durable equipment are: 

  • Manual or electric wheelchairs 
  • Walkers, crutches, canes (or any similar type of mobility assistive equipment) 
  • Hospital beds 
  • Pressure mattresses 
  • Traction equipment 
  • Insulin pumps 
  • Nebulizers 
  • Breast pumps 
  • Patient Lifts 
  • Stationary or portable oxygen tanks 
  • Kidney machines 
  • Oxygen Concentrators Ventilators 

3. Treatment Equipment 


Gloves (Source: Medical Gloves Pictures | Download Free Images on Unsplash) 

Treatment equipment is those devices or instruments used to treat specific conditions. These also include surgical supplies for situations that require surgical procedures. 

  • Infusion pumps systematically insert drugs and other fluids into the patient’s circulatory system. These are used for infusing medication. It is in a controlled format. It will release the medication into the patient’s body at specific intervals. 
  • LASIK surgical machines for treating eye conditions like myopia, hyperopia, and astigmatism are also examples of treatment equipment. 
  • Medical lasers are devices emitting electromagnetic radiation for medical use. They are the treatment equipment that are necessary to treat various medical conditions. 
  • Other examples of medical treatment equipment are diagnostic scopes, surgical caps, gowns, gloves, glasses, gauze, drapes, etc. 

4. Life Support Equipment 

Medical Kit (Source: Life Support Equipment Picture | Download Free Images on Unsplash)

Life support equipment is a medical device that maintains bodily functions. They help regulate organs and keep the patient alive during the healing process.  

Here are some examples of life support equipment. These examples are widely used in the healthcare sector. 

  • Cardiopulmonary bypass (CB) devices, or the heart-lung machine, function as a patient’s temporary heart or lungs during surgery, thus supporting the patient’s life. 
  • Medical ventilators help supply breathable air in and out of the lungs. They help patients with weak lungs get an adequate supply of oxygen.  
  • Dialysis machines help in removing excess toxins from the blood. They are mainly used on patients suffering from kidney disorders to perform the functions of a kidney. 
  • Incubators are another example of life-support medical equipment designed for newborn babies. They are created to mimic the environmental conditions suitable for the babies. 

5. Laboratory Devices 


Microscope (Source: Microscope Pictures | Download Free Images on Unsplash) 

Laboratory devices or equipment help analyze the human body’s blood, urine, and other biological material.  

Here are some examples: 

  • Blood gas analyzers 
  • Blood collection supplies 
  • Chemistry analyzers 
  • Electrolyte analyzers 
  • Drug testing analyzers 
  • Coagulation analyzers 
  • Differential counters 
  • Hematology analyzers 
  • Urinalysis analyzers 
  • Microbiological systems 

Opportunities in the Medical Equipment Business 

Medical equipment can provide help to medical practitioners and can also be used at home. They ensure easy diagnosis and quicker treatment for many medical conditions. Medical equipment benefits medical professionals and can also be a business opportunity. 

The global medical equipment market is growing at a CAGR of 6.99%. A medical equipment business can be a great idea to consider. It will cater to the medical industry’s demands and contribute to the country’s plans.  

Let us check out some of the best medical equipment business ideas. 

Disposable Medical Tools and Supplies 


Syringes (Source: Medical Syringes Pictures | Download Free Images on Unsplash) 

There is a growing need for disposable medical supplies. Items like gloves, masks, syringes and scrubs are some examples.  

There is a specific process needed for this business. You need to buy the products from a vendor and check them for quality. After that, these medical products can be sent to hospitals, pharmacies, and other medical facilities. You can use a network to distribute these products. This business idea promises a high ROI with minimal investment. 

Diagnostic Equipment Rental

Diagnostic equipment such as medical imaging machines are costly. The imaging machines are very few and cannot cater to the demands of rising medical conditions. Renting such equipment can be a good idea for a business. You can rent out your equipment to healthcare institutions that cannot afford the machinery. Using the healthcare email list, you can connect with the HCPs to pitch your services.  

Medical Equipment Repair 

You can start your medical equipment repair business with the right skills and technical knowledge. Healthcare facilities often enter an annual contract to repair and maintain their machines. This business can be started with very little investment. 

Medical Furniture Business 

Hospital Beds

Hospital Beds (Source: Hospital Beds Pictures | Download Free Images on Unsplash) 

It can be profitable to sell specific medical equipment like furniture. This includes stretchers, hospital beds, dental chairs, wheelchairs and more. Such equipment is often known as medical furniture. It needs to pass certain quality checks. A retail business where you can sell medical furniture to professionals in the healthcare sector will be profitable. 

Orthopedic Appliances 

Orthopedic appliances like braces, artificial limbs, etc., also have a good market. The customer base ranges from accident victims to disabled individuals. This business involves sourcing the appliances or manufacturing them and selling them. With the help of a well-researched orthopedic surgeons email list, you can contact the local orthopedic surgeons easily to sell your products. The investment is less but guarantees a high return. 

Telemedicine Services 

Nowadays, online consultations from doctors are increasing. People with a busy lifestyle choose to get an online medical consultation from a medical professional. Start a business that provides these services. You can start a platform that connects patients to the specialist doctor and seek consultation along with the medicines delivered to their doorstep. 

Steps to Start Medical Equipment Business 

With a range of business ideas that can be done, a good plan is required to start a medical equipment business. 

1. Choose Your Market

Find your medical niche first to kick-start your medical equipment business. Research the market size and demand for your product in the market. Define which sector you will cater to. For example, if you supply imaging machines, your target customers will be big healthcare institutions and diagnostic centers, not general physician clinics. 

Once you define your target customers, the process will be simpler. 

2. Identify your Target Market 

In the medical equipment business, there are many different sectors that you can choose to work in. You can supply various medical or surgical tools or purchase a medical furniture business. The more concentric goods you choose to supply, the more beneficial it will be. Dealing with limited SKUs will help you concentrate on your customers and provide them with excellent service. 

3. Choose a Location 

A prominent business location for your medical equipment business is imperative. Check for the available locations in the area from where the supply can be fulfilled quickly. A business location at the heart of the market can be useful to get all the inquiries for the products you sell. A place should be chosen with the transportation aspect in mind. Also, the business must have ample storage area to store your inventory. 

4. Create a Website

A website will be the face of your business. Secure a domain name and create a website. There are many options for hosting your website at affordable costs. Choose the best option and make a website easy to spot and surf. Implement the e-commerce tools to ensure buyers place orders online directly from your website. 

5. Choose Online Marketplace 

Having an online marketplace with your store gives you an edge over the others. Use online platforms to sell your goods. List the goods on Amazon, Craigslist, etc., to attract more customers. Implement online marketing strategies and get help from paid promotions. 

6. Secure Licenses 

Some medical equipment supplies businesses require licenses and registrations with the regulating authority. Ensure you comply with all the regulations before starting a medical equipment business. 

7. Fund Your Business 

Fund management is essential for any business. You should be able to record your funds and find ways to procure funds without incurring losses. You should come up with a plan to fund your business. You can bootstrap your business or opt for a loan from banking or financial institutions. Check the interest rates and make sure your profit margins are not hampered. 

8. Identify Vendors and Distributors 

Your vendors play an important role in your business. If you plan to supply medical equipment, you must be sure your vendors will give you your order in time. Also, choosing a vendor or a distributor should be done based on good service, better credit periods, and prompt returns and refunds. 

9. Market Your Brand 

Once you finish the above steps, marketing your brand is necessary. Your brand should be well known to the people. Proper marketing techniques need to be applied to market your brand. Various companies help you with your email marketing, digital marketing, telemarketing, etc. Choose someone who works in the medical field. 

For instance, TargetNXT can help provide you with a list of medical professionals’ email addresses that you can contact to grow your business. The facility to filter the lists based on various categories makes your work of choosing your target audience easy. 


Crafting a medical equipment business plan is easy if you go through all the abovementioned pointers. The medical equipment business can give you an edge if you want to start a new business. With an increasing healthcare sector and medical device industry, your plan to start a medical equipment business will be profitable. 

Check for the niches that are available to set up your business in the healthcare space. A medical equipment business needs a proper location, planning, and strategy to grow. 

Make sure you define your niche and conduct a market survey to know the demand for your product before selling it. Also, collaborate with the pioneers of marketing like TargetNXT. Craft a successful medical equipment business plan, and you are ready. 



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