What time is it? It’s time to bust the biggest myth about purchasing an Email List.
Purchasing an Email List has gained quite some criticism over the internet. While on the contrary, seasoned marketers highly recommend purchasing an Email List to run marketing campaigns.
So, what is the truth? Is it really bad? Does it hurt your businesses in the long run?
Fortunately, the answer is NO!
If it really was that bad, why would people still be buying and selling Email Lists?
Alright, folks, let’s go bust some myths about Mailing Lists.
What does GDPR say?
GDPR says that the person whose data is being collected is entitled to certain privacy rights. And, if the email list you purchase is compliant with GDPR, you have nothing to worry about. For Instance, TargetNXT compiles email lists that are compliant with GDPR as well as CCPA. This means, not only can you run hassle-free campaigns in Europe but also in the US.
It makes me go ROFL when I come across people saying this. Let me tell you why.
Below are the factors that affect your email deliverability and IP credibility:
Spam – the word every email marketer loathes.
And the reasons why most of the time your emails end up in the spam folder are:
Now that we have debunked some of the popular myths about purchased email lists doing rounds on the internet. Let me list down the advantages of it.
The reach of your marketing campaign is limited to the number of emails present in the email list used to run it. The bigger your email list more extensive your reach is. You can generate lot more leads when your spectrum of sending marketing emails is vast.
Email lists that are put together using an Opt-In process tend to have prospects interested in exploring new products/services relevant to their niche. When you promote your product to a target audience with a vested interest, the chances of generating leads that convert easily are pretty high.
Obviously, your revenue stream automatically thickens when your reach has expanded, and you are generating qualified leads.
Building your own email list from scratch is a tedious and time-consuming job, requiring patience and time. For your email list to size up to a significant amount, it will also take months and sometimes years. Whereas purchasing an email list will directly provide you with a fully functional email list with as many contacts as required. I’m not asking you to stop building your email list. Instead, while your email list is being built, you can purchase an email list.
Still think purchasing email lists is terrible?
Email lists are rarely the reason for GDPR violation, hampered Ip credibility and deliverability, emails ending up in spam folders.
These scenarios depend on the business/marketer running the campaign and have nothing to do with email lists.
Email lists have been of great help for various businesses in the growth stage. Email lists come with various added advantages.
Explore TargetNXT to witness the true potential of email lists and how you can get yourself one. We make sure to follow all data privacy guidelines and provide data sourced from legitimate sources. Our Email Lists are an ideal solution for your email marketing campaign.