3X Revenue Increase of Small Catering Food Business Case Study

Client – Food & Catering Business
Location – Chicago
Industry – Food Services

About the Client

A full-service food and catering company with over 10 years of experience in delivering fresh, innovative, and healthy food. They are known to deliver quality services that go the extra mile to serve their clients with a strong focus on building lasting relationships. The client is often consulted by event planners and businesses to plan their menus keeping in mind the budget and the nature of guests. 

Challenges

  • The business was running mostly due to old clients and referrals
  • Though they had long-term clients they serviced, the client had challenges in acquiring new clients which could help them grow and expand operations
  • Their data repository was barely used for any marketing initiatives
  • The data was limited solely to event planners and party hall vendors

Solutions

We offered them custom lists that were segmented based on the various prospect clusters including:

  • Event Planners
  • Party Halls
  • Resorts
  • HR Managers
  • Office Administrators
  • Travel & Tourism Companies
  • Admin Managers
  • Corporate Heads & Executives

Results

  • They were able to plan highly targeted and personalized campaigns with our custom lists
  • The overall campaign engagement increased by 16%
  • Lead quality and ratio increased
  • They were able to convert 3 leads out of their very first campaign with our custom lists

Testimonial

“For a long time, we have been planning to do different things that could be innovative, yet we were uncertain about how the food & catering business would benefit from data. However, the custom lists and personalized solutions from TargetNXT have been able to give us measurable outcomes from our very first campaign.  The scope for businesses with the right data and how it can help in acquiring new clients is highly commendable. Looking forward to a lot more personalized campaigns with TargetNXT.”

Andrew Matt
Key Accounts Specialist

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