How an Educational Services Company Increased Client Base Through Email Marketing

About the Client

The client is an educational services-providing company based in the Gulf Cooperation Council (GCC) region. They are focused on facilitating development through knowledge. They believe providing educational services in the GCC region will bring prosperity to the community. Their innovative and comprehensive approach to providing solutions and advanced technology has earned them a good reputation in the community.

The client was thinking of expanding their reach with innovative email marketing and spreading their roots in another market.

Objectives

The educational services are provided by the company in the GCC region. The client also aims to expand their reach in the Kingdom of Saudi Arabia (KSA) market. This approach will require extensive email marketing targeted towards a specific industry. The client is planning an email marketing campaign program for healthcare professionals (HCPs) in the KSA market. A huge database of HCP details is required to carry out a successful email marketing campaign.

Target Audience

The details of all the HCPs will make an extensive list. The HCP list will be segmented according to their field of specialization. The company’s target audience will be the HCPs specializing in the following fields:

  • General Practitioner
  • Family Medicine
  • Internal Medicine
  • Infectious Diseases
  • Rheumatologists
  • Nephrologists
  • Oncologists
  • Diabetologists
  • Endocrinologists
  • Cardiovascular

Approach

We kept a simplified yet to-the-point approach while drafting our mode of operation. Our team of experts conducted thorough research on the market in KSA and came up with a list of HCPs in the region. The list was sourced from reliable resources like:

  • Healthcare Directories
  • Healthcare Conferences
  • Trade Shows
  • Corporate Websites
  • Feedback Forms
  • Hospital and Welfare Societies
  • Healthcare Listings
  • Hospital Records
  • Newsletters
  • Opt-in Emails
  • Global Affiliates
  • And more!

Our data sources are trustworthy, and we are committed to providing consented details only. Our compliance with GDPR, CCPA, and CAN-SPAM has helped us provide accurate and updated databases to our clients and be a trusted brand among database services-providing companies.

Challenges

  • Outdated Database: The client’s database was outdated, and the email marketing could not gather leads.
  • New Territory: Since the KSA market was a new territory, our client has been facing difficulty in conducting research for HCPs in the region. The collection of contact details was tedious and time-consuming for the client company.
  • Budget Constraints: Collecting accurate and updated contact details requires a lot of resources and research to perfect the process. The company faced budget constraints due to a lack of resources and the inability to conduct research.
  • No Deal Closures: The inability to collect an updated database and minimum lead generation due to the old database resulted in the non-closure of any deal.

Solutions

  • Our team of experts developed a thoroughly researched database of HCPs across the KSA market with their contact details. The extensive database comprised around 20,000-40,000 HCPs consented to opt-in contact for email marketing.
  • Our databases were segmented according to the locations, making it easy for the client to organize their email marketing campaign according to the region.
  • The database consisted of contact details of all the HCPs bifurcated according to their specialization.

Outcome

Our database for the email marketing campaigns provided great outcomes. The following were the results:

  • The CTR on the client’s website increased exponentially.
  • The email marketing campaign got a huge response that skyrocketed the engagement rate.
  • Segmented marketing delivered results focused on the HCPs’ specialization.
  • Our database increased the client’s reach to more audiences in the KSA market.
  • The company’s client base increased in the KSA region with our accurate contact details of HCPs.
  • The email marketing campaign led to lead generation and converted leads into potential customers.
  • Our database also helped the client get a good engagement and reach on social networking sites.
  • The client wishes to continue using our updated database for further campaigns.

Conclusion

The educational service provider company, committed to providing knowledge services in various sectors, is based in the GCC region. They are keen to expand their reach in the KSA market. For this, the company wanted to organize an email marketing campaign. This campaign was focused on targeting HCPs in the KSA market. With outdated data, lack of resources, and budget constraints, the company contacted us for solutions.

Our expert team curated a database categorized according to the specialization of the HCPs and segmented according to their location. The thoroughly researched data was compiled from reliable resources and was compliant with GDPR, CCPA, and CAN-SPAM. This ensured the client got the data that was consented to.

Email marketing was carried out and resulted in great outcomes. Our client reach increased with an increase in the engagement rate. There was a generation of leads and a good engagement rate on social sites.

TargetNXT is committed to providing accurate and updated data to its clients, helping them grow their businesses.

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