Company's Profile
What kind of company is it?
A legacy trucking company with a long presence in the industry.Where is it based?
It is based in Laredo, Texas, United States.What services do they offer?
The company offers a wide range of trucking services, such as:- Cross-Border Trucking to Mexico.
- Drayage Services (i.e., moving containers between ports, rail yards, etc.)
- Transloading and Cross-Docking (i.e., moving goods from one truck to another quickly)
- Intermodal Freight Shipping (i.e., transporting goods using multiple modes of transportation while keeping the container the same the whole time.)
- Heavy-Haul Services (i.e., transporting heavy goods)
Why did they reach out to TargetNXT?
Texas has around 4,432 trucking companies, out of which 8.4% are located in Laredo. And while the company still had a strong legacy and long-lasting relationships, it was facing stiff competition from newer companies. So, they wanted to reach out to the top decision-makers from industries such as :- Manufacturing
- Automotive
- Retail
- Food and Beverage
- Industrial and Heavy Equipment
- Pharmaceuticals etc.
Objectives
The trucking company had three main objectives -Increase their lead generation rates.
While they were getting leads via referrals and WOMM, their pipeline was insufficient to reach their revenue goals.Create higher visibility.
Given the increase in competition, they wanted to increase their visibility to engage and attract new customers.Expand their professional network.
They wanted to network with a higher number of decision-makers for future contracts, partnerships, and referrals.Challenges
While they set out to fulfil these objectives, they faced quite a few challenges.Issues that arose while increasing lead generation
- They depended heavily on referrals, making lead generation unpredictable.
- Their database contained old and inactive contact information, resulting in fewer qualified leads.
Hurdles in gaining greater visibility
- As a legacy trucking company, they hadn't invested much in ensuring a top-notch digital presence. This made them lose out on opportunities with companies with a greater digital presence.
- They lacked contacts in new and emerging industries requiring trucking services, making it harder to introduce themselves.
- They had a hard time finding the right decision-makers to connect with to stand out.
Holdups in their networking outreach
They were using a database that was built over decades, which means numerous contacts had retired, changed their contact numbers, or switched job roles. Their team had to spend a lot of time and resources manually finding new decision-makers to connect with. This delayed their campaigns and cost them opportunities.Solutions
When they reached out to TargetNXT with their problems, we connected them with our data experts. They listened to their issues, understood their pain points, and curated a tailored email list that could address all of them.Increase their lead generation rates.
TargetNXT delivered a highly segmented and relevant database of manufacturing, logistics and other ecommerce businesses to the company. This helped them to generate leads by reaching out to warm and relevant contacts, resulting in a stronger pipeline growth.Create higher visibility.
TargetNXT's verified contact information from across platforms allowed them to run personalized and hyper-targeted multichannel marketing campaigns across various channels like social media, phone calls, direct mail, and emails. With our email lists, they had the flexibility to be on the platforms preferred by their target audience. This increased their visibility substantially.Expand their professional network.
TargetNXT offered a curated contact database of logistics directors, brokers, 3PLs, and other relevant decision-makers. This helped them directly reach out to these decision-makers and create new business opportunities. Our updated list also helped them replace old and inactive contacts with new and active ones. We also helped them reduce manual efforts by offering them a readymade, verified, and accurate email list. Our solutions didn't end there. We also stayed available for them 24/7 to address all their queries and offer them personalized solutions.Outcomes"‹
This is what TargetNXT's data helped the company achieve:- 28% higher reply rates for emails sent from contacts offered by TargetNXT.
- 2.4X improvement in the quality of the leads.
- Connected with 6000+ decision-makers in 90 days.
- 35% increase in website visits from the target audience through targeted campaigns.
- Added 1000+ new professionals to their contacts.
- Converted 3 high-value retail companies.
- Secured 17 new contracts and partnerships within 6 months.
Conclusion
TargetNXT's data played an important role in helping the trucking company stand out in the competitive industry and secure new contracts and partnerships. Our client trusted us to deliver the right solutions to their pain points, and we did just that. Our solutions didn't just match their expectations but exceeded them. This ensured that we became their go-to partner for data enrichment and validation services, besides data procurement.
