A CRM system helps small businesses manage customer relationships more effectively. It helps them boost customer relationships, track customer interactions, and improve customer service efficiency. But what should brands do to leverage CRM in the…
Email campaigns are the foundation of a strong customer communications strategy, they are an integral part of any successful digital campaign today across all types of industries. It’s a great way to communicate with potential…
B2B buyers are heavily influenced when making purchase decisions. The common conception is that the economy is one of the major factors that influence their behavior. Marketers presume that B2B buyers will favor the supplier…
Most economic reports focus on the effects of inflation, geopolitical disputes, and recession challenges. Daily new snippets often portray a negative story and ignore significant pockets of growth in the global economy. This article sheds…
In modern-day marketing, the relevance of data is paramount. Without the right data set on prospective consumers, any marketing campaign is doomed to fail before it even begins. But merely voluminous data cannot address your…
How do you know if a lead is marketing or sales-qualified? Can you use lead conversion data for lead scoring and attribution? Is your data reliable enough to build an effective marketing strategy? All of…
The rapid advancements in the world of AI and machine learning have given rise to powerful tools like Chat GPT that are revolutionizing the SEO landscape and local marketing today. With its superlative ability to…
The Global email marketing revenue was $9.5 billion in 2022 and it is expected to rise to nearly $18 billion by 2027. Email continues to be one of the most effective channels for marketers and…
For any B2B company looking to develop an effective marketing strategy, the first step is to define the ideal customer profile. The ideal customer profile “ICP” is the cornerstone of your go-to-market strategy and the…
The digital marketing industry is constantly evolving with new trends and strategies and the industry is predicted to reach $807 billion by 2026. What is daunting however is to keep pace with the ever-evolving trends,…
