Did You Know ?

The top three marketing priorities for B2B this year will be: content marketing, social media marketing, and branding & website.

Almost 28% of marketing budgets are spent on content by B2B Marketers.

Facebook drives more referrals than any other social platform.

80% of consumers say they do “a lot of” online research before making significant purchase decisions.

Why email marketing still matters?

  • People check their email everyday.
  • It’s reliable and direct.
  • Email Marketing offers massive ROI.

“66% of marketers believe that digital marketing is one of the best media to succeed.”

20% of the marketers are likely to use animated gifs in their email marketing campaign.

# Hashtag
was invented by Chriss Messina

Content marketing also generates 3x as many leads as outbound marketing, but costs 62% less.

77% of B2B buyers prefer to be contacted over email – more than double any other channel.

29% of marketers rate email marketing as the most effective marketing channel. (25% for social media, 22% for SEO, and 25% for content marketing)

Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).