Did You Know ?
The top three marketing priorities for B2B this year will be: content marketing, social media marketing, and branding & website.
Almost 28% of marketing budgets are spent on content by B2B Marketers.
Facebook drives more referrals than any other social platform.
80% of consumers say they do “a lot of” online research before making significant purchase decisions.
Why email marketing still matters?
- People check their email everyday.
- It’s reliable and direct.
- Email Marketing offers massive ROI.
“66% of marketers believe that digital marketing is one of the best media to succeed.”
20% of the marketers are likely to use animated gifs in their email marketing campaign.
# Hashtag
was invented by Chriss Messina
Content marketing also generates 3x as many leads as outbound marketing, but costs 62% less.
77% of B2B buyers prefer to be contacted over email – more than double any other channel.
29% of marketers rate email marketing as the most effective marketing channel. (25% for social media, 22% for SEO, and 25% for content marketing)
Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).
