How Interactive Content is Revolutionizing Content Marketing
By Linda Robert
Content marketing has shown to be the most effective method for identifying and engaging your target audience. Today, 86 percent of B2B marketers utilize content marketing, and 70% of them are producing more content than they were a year ago.
Content marketing works wonders. Marketers, on the other hand, are still working to provide “the proper kind of engaging content.” As a result, a great deal of content is developed that never sees the light of day.
So, what is the type of content that engages the audience?
“Informative content that enhances the user’s experience.”
Why is it important to be interactive?
The interactive format gives additional value to the users by generating a two-way discussion by facilitating a tailored, user-oriented experience from start to end.
We discovered that people are more likely to engage with and consume content when it is presented in an engaging manner, based on customer experience research and our own observations from previous experiences. Interactive content not just looks fantastic, but also cuts down on the volume of data your viewer has to process all at once.
The way we think about and use material for marketing purposes is changing as a result of interactive content. Crafting is also more personal and time-consuming. However, once it’s completed and published on social media channels and other platforms, there’s no going back because it can work wonders for any brand or company.
What distinguishes Interactive Content from Regular Content?
The key difference between engaging and regular content is that the former may be associated with and effectively persuaded into taking a call-to-action. Interactive content includes games, animations, GIFs, quizzes, films, surveys, intelligent infographics, white papers, and more, in addition to text and images.
How Interactive Content Appearances
Interactive content comes in a variety of shapes and sizes, but it always stems from core content formats
Assessments– Clients are categorized into one of several categories after answering a series of questions. Take, for example, the fantastic Cosmo Quiz arrangement.
Calculators– The client’s answer options are linked to a back-end set of calculations that provide an intriguing numeric figure.
Quizzes– In the “bar exam” approach, trivia includes questions with correct and incorrect answers, as well as a score.
Surveys/Polls- A means of gathering feedback, conclusions, and important insights from your customers, usually in the form of a questionnaire with open-ended questions.
Brackets- A round by round “knockout battle” set-up to pick a champion, with either of categories like “Most Ridiculous Social-Media Behavior” or “Favourite Holiday Movie.”
Interactive videos– Video content is typically utilized to catch the interest of an audience; but, what if you upped your game and made your video content interactive?
>Make parts of your video clickable by adding hotspots.
>Give your readers a 360-degree perspective of an apartment or a specific place by allowing them to drag and click the arrows to see the entire scene.
>Make a live-stream video that allows your consumers to ask questions and interact with you (in real time)!
Interactive eBook– A typical eBook is with a bunch of distinct chapters. But the most important characteristic is that the reader chooses what they want to read, and the information is personalized to their preferences. As a result, you have a piece that benefits a wide range of people.
Infographics– An infographic can also be used to tell stories. As it’s visually appealing, that’s a highly effective tool for doing so.
Supporting data for interactive content:
- Content that includes relevant visuals earns 94% higher clicks than content that does not.
- Clients who watch video are 1.81 times more likely to buy than those who don’t.
- In comparison to other types of content, infographics are 3 times more liked and shared on social media.
This means that if you want to improve the number of visitors to your page, you’ll need to include photos with relevant content. It’s because your audience prefers visual and interactive content.
5 Ways How Interactive Content has revolutionized Content Marketing:
1.Engagement : Your company’s prospects will be more engaged if you focus on interactivity. That implies your material will pique their attention and make them feel compelled to keep in touch with your company. They will feel compelled to progress further along the buyer’s journey by connecting with you: from a lead to a customer, and then to a booster of your product or service.
2.Conversion : Interactive content is also important for increasing conversion rates. You can even ask for something in exchange once you’ve gotten your prospective consumer to cooperate. That may be an e-mail address, allowing you to follow up.
As previously said, that technique aids the customer’s progression along the journey, bringing them closer to a purchase decision.
3.Variation : Going interactive is the answer if you want to stand out in a sea of content marketing. After all, dynamic material is a distinct type of content. It’s also geared to the needs of an existing persona, just like the rest of your content strategy. But it goes even further: it considers your clients’ feelings and demands for interaction.
As a result, you create unique, creative items that are unlike anything else buyers have seen on the internet. It’s useful to them since it not only addresses themes that they’re interested in, but it’s also lively and appealing to the eye.
4.Knowledge: Interactivity is also a good way to get information about your prospects. After all, when individuals actively participate, they are making decisions, determining which path to take and what they want to see. They may also give up a lot of information by responding to questions.
Companies may learn a lot more about their prospects this way. They can examine the data to determine what those prospects require, desire, and already possess. Customers’ problems and pain areas can also be discovered by marketing teams. This allows them to fine-tune their identity, strategies, and campaigns.
5. Sharing: Engaging and Interactive content is great. It is also easily shared. People enjoy reading it and sharing it with their friends to demonstrate how engaging and intriguing it was. You can even become viral if you invest in engagement, which is what internet consumers crave the most, as we previously stated. In other words, your page views and traffic increase significantly.
Takeaways
Now, before you start creating interactive content, ask yourself a few questions. For starters, who are your target audiences? If you have a more knowledgeable audience, infographics are an excellent choice. They’re jam-packed with useful information and presented in a fascinating, engaging manner. When properly implemented, an intuitive infographic can elicit the same level of excitement as a vivified GIF.
If you want to reach out to all of the casual groups, learn how to use quizzes. They’re not only short, sweet, and to-the-point, but they’re also one of the most straightforward ways to draw in more people. Are you still undecided on what to do? If you’re really lost, set aside some time to conduct a poll of your audience and make sense of the results.
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