Top 10 B2B Marketing Tools For 2024

Most small to mid-sized firms today are daunted by these doubts about B2B marketing tools. They mostly look at this as a cost center. But is this the reality? Are Top Fortune brands using B2B Marketing Tools because they have the budget? Not quite.

B2B Marketing Tools have been ensuring measurable returns for growth-focused brands for decades now. It helps streamline workflows and minimizes the time and resources involved in running repetitive tasks.

Key Benefits of B2B Marketing Tools

  • Increase Brand Recognition
  • Minimize Costs
  • Expand Reach
  • Nurture Leads
  • Shrink Sales Cycle
  • Improve Lead Scoring
  • Behaviour Based Customer Segmentation
  • Personalize Customer Experience
  • Drive Data-Driven Decisions

B2B Marketing tools help in shrinking the sales cycle, increasing engagement, maximizing leads, creating a positive customer experience, boosting targeted personalization efforts, and a lot more.

Regardless of the industry type or the size of the brand, every single organization looking to streamline its workflow and increase ROI needs B2B marketing tools today. What is important however is to understand, analyze, and narrow down on the best B2B marketing tools that align with your overall business purpose.

List Of B2B Marketing Tools

Here are 10 B2B Marketing Tools that are a must-have for result-driven brands in 2024 and beyond.

  • HubSpot CRM
  • Leadfeeder
  • SharpSpring
  • GetResponse
  • Hootsuite
  • Ahrefs
  • BuzzSumo
  • Mailchimp
  • Canva
  • Salesforce

1. HubSpot CRM

Is one of the leading B2B marketing tools that helps brands understand and track customers on a one-of-a-kind CRM management software. It assists brands in gaining a high-level view of the deals, prospects, and customers across platforms. Gaining insights into real-time sales activity, organizing leads, analyzing marketing performance, and having a universal customer service inbox across platforms was never this easy.

– The CRM platform generated $883.03 million in revenue

2. Leadfeeder

This is a really interesting B2B marketing tool that helps brands understand who visited their website. With this information, brands can analyze prospect behaviour and connect with decision-makers from the visitors’ company with personalized campaigns. This B2B Marketing tool helps in Account-Based Marketing, Lead Generation, Website visitor tracking, Behaviour-based segmentation, and sales prospecting.

– 3rd most popular in the Top 1 Million sites in the Lead Generation category.

3. SharpSpring

This is a great B2B Marketing tool for brands who are looking to gain in-depth insights about their customers to personalize multi-channel targeted campaigns that help them grow their ROI. The platform has a host of features like dynamic forms and landing page builders that are excellent for lead nurturing, email marketing, social media management, campaign tracking, and more.

– Over 15792 companies globally have started using SharpSpring as their Online Marketing tool

4. GetResponse 

Is a great B2B marketing tool that helps capture the right audience with emails that engage and convert prospects. GetReponse uses an AI-backed platform that creates emails based on the target audience, keywords, and the industry. GetResponse has a one-of-a-kind segmentation feature that lets brands segment their audience based on behavioral stats and user engagement. It has a global customer base in over 160 countries.

– Over 7966 global companies have started using GetResponse as their Email Marketing Platforms tool

5. Hootsuite

It is one of the leading social media tools that lets users have a comprehensive view of the prospect engagement across multiple channels in real-time. Hootsuite helps brands gain insights into the value they are driving across every stage of the customer journey with their advanced social analytics support that helps minimize costs and maximize efficiency. 

Stats – over 32,897 companies have started using Hootsuite as a social media tool

6. Ahrefs

This is one of the most sought-after B2B marketing tools with a comprehensive toolset that brands use to maximize their website traffic and boost SEO rankings. Companies of all types across industries use Ahrefs for ease of use without having to be an SEO expert to optimize content, audit websites, and analyze rankings.

Ahrefs has indexed 26.9 trillion internal backlinks

7. BuzzSumo

It is an excellent B2B marketing tool to understand the trending content that helps brands create high-performing content and helps monitor its performance. BuzzSumo is a must-have for brands who are looking to gain a broader view of the marketplace and get key insights into competitor intelligence for optimal campaign performance.

 – 23% of BuzzSumo Users are from the Marketing and Advertising Industry

8. Mailchimp

An ROI-driven B2B marketing tool for brands that aspire to reap measurable returns off their email campaigns. Mailchimp has a host of marketing automation features that can garner audience attention with drag and drop interface, templates, and editing tools to create exemplary emails. It is also used by brands to segment contacts, create and automate customer journeys, create dynamic surveys, and a lot more.

Mailchimp has over 250 billion emails sent through its platform

9. Canva

Users love Canva for the ease of use. It’s a great graphic design tool that is used by millions of users to create visually stunning assets for content marketing and social media posts. Canva has 1000s of templates, internal collaboration features, social media sharing and scheduling tools and various formats to download designs created.

Canva is used by 170 million people each month

10. Salesforce

is leading the CRM space with a product that brands can customize based on their business requirements. It helps brands leverage real-time data to understand their customers better and use these insights to craft befitting multi-channel campaigns. Salesforce has a centralized platform that helps to manage sales leads, customer accounts, customer support cases, and a lot more.

90% of the Fortune 500 companies leverage Salesforce to manage their business relationships


B2B marketing automation is not as complex as it seems. With the right data and platforms, you too can use B2B marketing to scale your business success.

Although choosing the right B2B marketing tool that aligns with your business can be a daunting task, the benefits are just too many to sideline. If you need assistance with any of your B2B marketing requirements, feel free to connect with us on [email protected] or +1(800) 224–8308 right away.

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