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A CRM system helps small businesses manage customer relationships more effectively. It helps them boost customer…

Email campaigns are the foundation of a strong customer communications strategy, they are an integral part…

B2B buyers are heavily influenced when making purchase decisions. The common conception is that the economy…

Most economic reports focus on the effects of inflation, geopolitical disputes, and recession challenges. Daily new…

In modern-day marketing, the relevance of data is paramount. Without the right data set on prospective…

How do you know if a lead is marketing or sales-qualified? Can you use lead conversion…

The rapid advancements in the world of AI and machine learning have given rise to powerful…

The Global email marketing revenue was $9.5 billion in 2022 and it is expected to rise…

For any B2B company looking to develop an effective marketing strategy, the first step is to…